Communicating the Cause: Measuring the Impact & Demonstrating the Effectiveness of Your Organisation

It is so easy to get bound up in the ‘doing’, the planning, and the execution of projects, that often the importance of communicating to our communities, to businesses, and to the wider world can get neglected.

However, talking about the great work your group is doing is vital. It helps build public awareness, attract support and funding, and encourages others to want to get involved and help. Effective communication also fosters transparency, builds trust, and leads to stronger, more resilient communities that can address local issues and create lasting positive change.

Who is this for?

Board and Committee members of community, social enterprise, and voluntary organisations. Attendees need not have undertaken governance training previously.

What will be covered?

• The importance of measuring impact and effectiveness

• Introduction to Impact Monitoring – Monitoring systems, getting staff and board buy-in, articulating outcomes, gathering impact evidence

• Annual Activity Reports – Contents and crafting process

• Communication Tools – Websites, Social media, Impact cards, Community news updates, Design of Annual Reports

• Measuring and evaluating strategies against key performance indicators

• Identification and use of correct communications to spread impacts and successes

Outcomes:

Following the workshop, participants will be able to:

• Explain the importance of measuring outcomes and impact

• Understand how to develop an Annual Activity Report for a range of stakeholder groups

• Explain how to make the work of the organisation transparent both online and offline

Sessions Details:

Format: 2 x 2-hour sessions – Online
Dates: Tuesday 4th November, Tuesday 11th November 2025
Time: 7:00 PM – 9:00 PM 

In-person Workshop & Q&A: Wednesday 19th November 2025, with Development Officers from Ballyhoura Development.

Interested?

To register, please fill out the form below:

Register

For any further information, please contact Kate Longmate – [email protected].